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You’re a wholesaler. (hi, wholesaler!) As a successful one, you probably spend a lot of time thinking about growing your business, increasing your sales, and fulfilling your customer’s needs. We bet you also spend a lot of time looking into ways to make your operations smoother and make it easier for your customers to buy from you.

Everyone is talking about getting on the cloud and doing everything online. It’s definitely a turning point in the way business is being done and they’re talking about it for good reason.


eCommerce retail sales just in the United States was estimated to have reached US$304.91 billion , which is huge. However, Forrester predicts that by the end of this year, eCommerce wholesalesales in the USA will reach US$780 billion, an even more staggering amount. eCommerce is clearly doin' its thang.

eCommerce retail sales eCommerce wholesalesales

So what does taking wholesale online really mean? We’re all getting really good at online shopping. Some of us are pros at it. But why should that be limited to retailers only? Taking wholesale online means you now have your own B2B eCommerce store where your buyers - regulars or new, can login to your store, select the products they want, place bulk orders and snap - they’re done. No more looking through catalogues, endless phone calls with your sales folks on stock availability, or sending in order sheets via fax or email.

Keeping all this in mind, let’s say that right now, you have 2 options.

Option 1: Keep wholesaling as you always have, even if that means you’ll have to explain what a fax machine is to your next generation of customers or

Option 1:

Option 2: Take your current wholesale business a step further: take it online and watch how it changes your business for the better.

Option 2:

What’s that? You’ll take option 2? Great! Here are 8 reasons why you’re making the right choice by giving your wholesale business an online presence.

1. You will make so much more money

Econsultancy recently found that business owners that have moved their ordering process online report an increased average order value (AVO) of 44%. In addition, 38% of the surveyed company executives have said customers spend more online than in-person or other transaction methods. An easier, faster way not only allows for, but encourages more sales. If all customers have to do is log in to your online eCommerce portal to make a purchase, there’s not much stopping them!

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